Whirlwind Labs is the innovation engine inside Whirlwind. Real tools built from scratch, new frameworks developed through research, and AI-powered systems designed for how modern marketing actually runs. Sharper tools for the team. Stronger results for our clients.
Tinkering with Purpose
Tools built from real problems, not hypotheticals
Research with Teeth
Frameworks for entity SEO, GEO and AI visibility
Built by Doers
Operators who run real campaigns every day
Something shifted. Suddenly, the tools that used to take months to build could be prototyped in days. AI agents, workflow automations, and intelligent dashboards were no longer the domain of Big Tech — they were fair game for anyone willing to move fast.
Whirlwind Labs was our answer to that moment.
We created Labs as a dedicated space where our team could experiment freely — building proprietary tools, automating complex processes, running deep research, and stress-testing new frameworks before they ever reach a client. It's where curiosity meets deadline.
Today, Labs powers Whirlwind's services from the inside out: sharper SEO, smarter outreach, deeper analytics, and a growing understanding of how AI is rewriting the rules of search, visibility, and growth.
"We built Labs for two reasons: to stop fighting our own tooling and to never stop learning. The concepts reshaping search, don't wait for anyone. Neither do we."
Real tools. Running right now.
Everything in the Labs toolkit was built to solve a real problem we — or our clients — were actually facing. No vaporware. No PowerPoint concepts. These tools are live, being used, and getting better every day.
End-to-end link-building and digital PR outreach platform. LinkStream handles everything from prospect discovery to personalised email sequences and automated follow-ups — all inside a purpose-built outreach CRM. Stop managing campaigns in spreadsheets. Start building links at scale.
Cold email that doesn't feel cold. Windmail is a modern outreach engine built for high-impact campaigns — deeply integrated with HubSpot and other leading CRMs. From audience segmentation to real-time campaign analytics, it turns cold lists into warm pipelines.
Google gives you 16 months of Search Console data. SEOForge gives you forever. Our self-hosted SEO intelligence platform warehouses 3+ years of client search data and layers on AI-powered query analysis, content auditing, keyword discovery, and intent classification — all in one place.
In the AI-first world, ranking on Google is only half the story. BeaconScan tracks your brand's visibility across the AI search engines that are increasingly answering your customers' questions — ChatGPT, Claude, Perplexity, and Gemini. Powered by Whirlwind's proprietary BEACON framework for Generative Engine Optimisation.
Built exclusively for Vitrina AI, VitrinaPulse is what happens when campaign management becomes a product. This purpose-built analytics platform tracks every micro-detail of their cold email campaigns — from delivery and engagement to CRM sync — making "Service as a Product" more than just a buzzword.
A unified performance dashboard built for Prime Venture Partners — India's leading early-stage VC podcast brand. PrimeView brings together YouTube metrics and social media performance in one place, helping the team track podcast reach, audience growth, and content ROI across every distribution channel.
Running large-budget Google Ads without Compass is like navigating without a map. This deep analytics dashboard turns raw campaign data into clear patterns, trends, and optimisation signals — including offline conversion matching using GCLID intelligence. For teams spending seriously, Compass makes every rupee accountable.
When an AI like ChatGPT or Perplexity answers a question, it doesn't just think — it searches. Query Fan-out is a Chrome extension that lifts the curtain on those hidden searches, revealing the exact queries AI models generate when they browse the web on a user's behalf. For GEO strategists, it's like having x-ray vision.
SEO gave us keywords. Prompt Pundit gives us prompts. This reverse query fan-out tool takes the seed keywords that matter for a client's business, maps them against their target audience personas, and generates the most likely prompts those audiences would type into LLMs. Those prompts then feed directly into BeaconScan — making AI visibility measurement actually meaningful.
Good things being soldered together.
Not everything in the Labs is ready for the world yet. Here's what's currently being built, broken, rebuilt, and obsessed over.
Full-stack LinkedIn automation for modern B2B teams. Orbit will handle prospecting, connection sequencing, message personalisation, and outreach analytics — making LinkedIn a channel you actually control. Coming soon.
Sticky notes grew up. Whirly is a lightweight, visual project management tool designed specifically for social media teams managing multiple client workstreams. Less noise. More done. Coming soon.
Where we go deep so you don't have to.
Whirlwind Labs isn't just a build shop — it's a research engine. Our team continuously studies how search, visibility, and digital marketing are evolving, then turns those learnings into frameworks, playbooks, and training resources for the wider Whirlwind team. Here's what we've been working on.
As search shifts from blue links to AI answers, Whirlwind needed a rigorous way to think about — and measure — brand visibility in AI engines. BEACON is our proprietary framework for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). It defines how brands should be structured, referenced, and surfaced across ChatGPT, Claude, Perplexity, Gemini, and beyond. It's the backbone of BeaconScan and our GEO services.
Powers BeaconScanEntity-based SEO and semantic search are no longer future concepts — they're reshaping how content gets discovered right now. Our team has developed a detailed, team-facing Entity SEO and GEO Blueprint: a practical playbook that maps how entities, knowledge graphs, topical authority, and AI search behaviour intersect, and what that means for the way we plan, create, and optimise content for our clients.
Team ResourceWhirlwind Labs is led by Saumil Patel, founder of Whirlwind. What started as an internal need — better tools, smarter processes, and sharper insights — grew into a dedicated innovation unit.
The Labs team is intentionally compact. A small group of builders, researchers, and marketers who move fast, learn constantly, and ship things that actually work. We believe the best tools are the ones built by people who feel the problem themselves — and that's exactly how every project in Labs begins.
"We built Labs because we got tired of waiting for someone else to build what we needed. Now it's one of the things we're most proud of."
Fuelled by 20 years of digital marketing in the trenches.
Whirlwind Labs is the innovation arm of Whirlwind, a results-driven, award-winning agency based in India with clients across SEO, content, paid media, and social. Everything built in Labs is directly informed by — and fed back into — real client work. That's what makes it different.
Explore WhirlwindWhether you're a potential client who wants to see Labs in action, a talented builder who wants to join the team, or a peer who wants to geek out about AI search — we're always up for a good conversation.
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